Horace Mann
I personally oversaw the creation of nearly 1000 pieces of marketing collateral which were developed to be in the company’s new look/feel and voice. Using an earth tone color palette, the materials evoke a warm and inviting feel while the language helps to instill confidence in a very approachable way. Both worked together to highly compliment Horace Mann’s sales approach.
H. D. Smith
As part of an overall campaign directed toward independent pharmacy owners, several pieces of marketing collateral were developed and direct mailed to the target audience. Meant to deliver a very stark and direct message to independent pharmacy owners. The campaign proved to be a very successful - netting recognition from partners throughout the industry as well as a significant increase in sales directly tied to print and digital efforts.